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Compare The Market review

Updated September 28, 2026 · SumCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Compare The Market is a comparison site and broker rather than an insurer, so the price quoted belongs to the provider rather than to the site. It suits UK and Australian households comparing auto, home, health, travel, life, pet, income protection and landlord cover, with entry-level premiums in the listings near €8.31.

Key facts

Best for
Comparing several providers at once for one type of personal insurance, and weighing premiums before buying cover in the UK or Australia.
Insurance types
Auto, Home, Health, Travel, Life, Income-protection, Pet, Landlord↗
Provider type
Comparison site↗
Legal entity
Compare The Market Limited↗
Headquarters
United Kingdom↗
Founded
2006↗
Audience
Seniors
Official website
comparethemarket.com

Loans

Lender type
Broker↗

Facts checked September 26, 2026, 3 sources

Apps and profiles

Elsewhere
WikidataWikipediaLinkedInX

Pros and cons

Pros

  • One comparison covers auto, home and health, so auto, home, health, travel, life, pet, income protection and landlord cover sit side by side
  • It works as a broker on a comparison site model, so quotes come from many providers rather than from one insurer
  • It holds a Financial Conduct Authority licence in the UK and an Australian Securities and Investments Commission licence, 422926, in Australia
  • It is headquartered in the United Kingdom and was founded in 2006, so the comparison runs on a long-established operation

Cons

  • Savings, borrowing and card products are not among the types it compares, which are auto, home and health
  • Its entity kind is comparison site, so it does not underwrite the cover and the provider named in the results carries the risk
  • The listed audience is seniors, so the quotes surfaced are shaped around that group and a household outside it may find the results narrower
Compare The Market

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Scored 9.0 / 10 by SumCue.

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Who it suits

  • Households in the UK and Australia comparing auto, home or travel cover side by side
  • People weighing life, health or income protection cover from several providers at once
  • Renters and landlords who want home and landlord cover lined up against the same set of providers

Who should look elsewhere

  • Anyone who wants a policy underwritten end to end by one named insurer, such as Euroasia Insurance, which issues its own auto, home and travel cover
  • Readers after savings, borrowing or card products, since the range here stops at auto, home and health while Oney Préstamos ES sits closer to credit and lending
  • People who want one life policy in a single market, such as Linxea, whose range is limited to life

Who runs it

Compare The Market Limited, whose legal entity is Compare The Market Limited, is a comparison site and broker for personal insurance rather than an underwriter. Its headquarters country is GB, and it was founded in 2006. Alongside its UK position, it holds an Australian Securities and Investments Commission licence, 422926, which lets Australian households use the same comparison.

How Compare The Market compares

Where Compare The Market is available

Available
Australia, United Kingdom
Licence in United Kingdom
Financial Conduct Authority, checked September 26, 2026
Licence in Australia
Australian Securities and Investments Commission (422926), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What kinds of insurance can it compare?+

Its range runs to auto, home and health, which covers most personal protection lines a household buys. The comparison is organised by type, so a family with more than one need can search each line separately. Quotes come back from the providers themselves rather than from a single house policy.

How much does it cost to use Compare The Market?+

The site takes no premium of its own, because it runs as a broker with an entity kind of comparison site. What a household pays is the premium set by the provider whose quote it accepts. The cost of using the service is the time spent reading those quotes side by side.

Is Compare The Market regulated?+

Yes. It holds a Financial Conduct Authority licence in the UK, and an Australian Securities and Investments Commission licence, number 422926, covers the Australian side. The company behind the service is Compare The Market Limited, so the licence and the operator name sit together.

Does the site sell cover or broker it?+

It brokers. Its entity kind is comparison site and it works as a broker, so the policy shown in the results is underwritten by the provider named on it. Readers who need to know exactly which company stands behind the cover will find that name on the quote they accept.

Who is the comparison aimed at?+

The stated audience is seniors, and the range suits a household rather than a single buyer. Auto, home, travel, life, health, pet, income protection and landlord cover all sit inside auto, home and health. Each search still returns quotes from separate providers, so a family can run more than one comparison in a year.

How much do premiums typically start at?+

Across the listings the site carries, an entry-level premium sits near €8.31, with the lower quartile around €2.92 and the upper quartile around €29.72. The provider sets the price, so the figure a household sees depends on the line of cover and the details entered.

Can I pay monthly instead of annually?+

Monthly payments are the more common pattern across the listings this site carries, at 89%, against 11% for policies payable only up front. The provider decides which option applies, so it appears on each individual quote rather than as a setting on the site.

Sources

  • en.wikipedia.org/wiki/Compare_the_Market checked September 26, 2026

    Backs: Audience, Founded, Headquarters, Lender type

    “compare prices on a number of insurance products including car, home, van, life, pet, travel and over 50s insurance”

  • comparethemarket.com.au checked September 26, 2026

    Backs: Insurance types

    “you can compare quotes and purchase products from participating brands for health insurance, car insurance, travel insurance, life and income protection insurance, home and contents insurance”

  • gov.uk/government/news/cma-fines-comparethemarket-17-9m-f... checked September 26, 2026

    Backs: Provider type, Legal entity, Licences

    “the price comparison website ComparetheMarket breached competition law by imposing wide 'most favoured nation' clauses”

Compiled from 3 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Premium from, Monthly payments.

Compare The Market

Compare The Market

Comparing several providers at once for one type of personal insurance, and weighing premiums before buying cover in the UK or Australia.

9.0/10See alternatives