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Waada review

Updated September 28, 2026 · SumCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Waada suits adults in Pakistan who want one broker to hold health, life and gadget cover on a small monthly budget. Premiums start at PKR 1.50, below the €7.95 median across insurance listings.

Key facts

Best for
Households in Pakistan buying low cost monthly micro insurance through a broker
Premium from
PKR 1.5↗
Insurance types
Health, Life, Gadget↗
Provider type
Broker↗
Monthly payments
Yes↗
Cover limit
PKR 500,000 death benefit (Islamic Life Insurance Plan)↗
Claims channels
Online, Whatsapp, Phone, Email, Partner branches↗
Age range
18-65 years↗
Legal entity
Waada Digital Private Limited↗
Headquarters
Pakistan↗
Founded
2020↗
Support channels
Phone, Email, Help-centre↗
Pricing model
Monthly
Official website
waada.pk

Facts checked September 26, 2026, 4 sources

Apps and profiles

Elsewhere
LinkedInfacebook.com

Pros and cons

Pros

  • Premiums start at PKR 1.50, under the €7.95 listing median
  • Cover spans health, life and gadget under one broker
  • Monthly payments match 89% for most listings
  • Claims run on online, whatsapp and phone, adding branches to online

Cons

  • Waada is a broker, so cover rests with the insurer it places you with
  • monthly is the only payment model listed
  • Support runs on phone, email and help centre only, without a community channel
Waada

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Scored 8.9 / 10 by SumCue.

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Who it suits

  • Adults in Pakistan covered across the 18-65 years age range
  • People wanting gadgets insured alongside health, life and gadget cover
  • Shoppers paying small amounts monthly rather than one annual premium

Who should look elsewhere

  • Anyone wanting cover direct from an insurer, since Waada works as a broker
  • Linxea customers used to life plans with annual fees, as Waada lists only monthly
  • bunq or bunq Spain customers wanting a euro plan in Europe rather than a Pakistan product

Who runs it

Waada is run by Waada Digital Private Limited, a broker based in Pakistan and launched in 2020. It places customers with insurers rather than carrying risk itself, which shapes how claims and cover terms are set. Day to day help comes through phone, email and help centre, and the entity is registered with the Securities and Exchange Commission of Pakistan.

How Waada compares

Where Waada is available

Available
Pakistan
Licence in Pakistan
Securities and Exchange Commission of Pakistan (SECP), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does Waada actually sell?+

Waada is a broker, so it places customers with insurers rather than underwriting cover itself. The health, life and gadget categories it handles cover everyday risks, and the death benefit listed is PKR 500,000 death benefit (Islamic Life Insurance Plan).

How much does a Waada policy cost?+

Premiums start at PKR 1.50, which sits under the €7.95 median for insurance listings. Cover across health, life and gadget can be bought without a large upfront payment, and the model is monthly.

Can I pay monthly instead of yearly?+

Yes. Monthly payments are available, matching the 89% share of insurance listings that accept them. Payment frequency in monthly is monthly only, so no annual option is listed.

Who is eligible for Waada cover?+

Cover is written for adults within the 18-65 years age range in Pakistan. Customers outside that band, or outside the Pakistan market, would need a different provider.

How regulated is Waada?+

Waada Digital Private Limited sits under the Securities and Exchange Commission of Pakistan, the regulator for the Pakistan market. As a broker, its role is arranging cover with insurers rather than carrying the risk itself.

How do I make a claim?+

Claims can be started on online, whatsapp and phone, so online and WhatsApp work alongside phone and email. Partner branches give an in person route, and most insurance listings on 88.4% pair phone support with other channels.

How do I get help from Waada?+

Help runs on phone, email and help centre, covering phone, email and a help centre. That is narrower than listings carrying a community channel, which account for 5.7% of the insurance market.

Is Waada an insurer or a broker?+

It is a broker operating through Waada Digital Private Limited, founded in 2020. Brokers sit between the customer and the insurer, so terms, cover limits and claim decisions rest with the insurer named on the policy.

Sources

  • waada.pk checked September 26, 2026

    Backs: Headquarters, Support channels

    “163 Banglore town Main Shahrah-e-Faisal Rd, Faisal Cantonment, Karachi, Karachi City, Sindh”

  • waada.pk/personal-accidental-insurance checked September 26, 2026

    Backs: Claims channels

    “Submit claim online at www.waada.pk/claims; Lodge claim at WhatsApp 021-111-992-232; Calling Waada at 021-111-992-232; Or email at claims@waada.pk. Note: Documents can be submitted at partner...”

  • waada.pk/what-we-do checked September 26, 2026

    Backs: Founded

    “Founded in 2020 by Ishaq Kothawala, Waada aims to make buying, selling, and managing insurance simple and accessible”

  • zong.com.pk/vas/waada checked September 26, 2026

    Backs: Age range, Cover limit, Provider type, Insurance types, Legal entity, Pricing model, Monthly payments, Premium from, Licences

    “Must be aged between 18 years and 65 years”

Compiled from 4 source pages, checked September 26, 2026. We did not open an account.

Waada

Waada

Households in Pakistan buying low cost monthly micro insurance through a broker

8.9/10See alternatives