Purely Pets review

Purely Pets provides pet cover as a broker, offering lifetime policies with a yearly limit of £15,000 per year. Policies allow budgeting through monthly billing and Monthly payments are available. Cover is arranged through Insurance Factory Ltd for pet owners seeking ongoing protection for chronic conditions.

Eligibility spans 8 weeks - no upper limit, so young kittens and puppies as well as older pets can be considered, subject to policy terms. The range suits owners who adopt early and owners of senior animals seeking lifetime cover. Check exact breed and health questions during the quote journey before purchase.

Claims are submitted through online, keeping paperwork and updates in a digital channel. Owners can lodge vet bills and track progress through the same route. Support teams remain available across email, phone and help centre if help is needed while a claim is being assessed.

Purely Pets operates as broker through Insurance Factory Ltd and is regulated by the Financial Conduct Authority under licence 306164. Broker status means policies are arranged with an insurer partner rather than underwritten directly. Always confirm insurer details in policy documents before purchase.

Yes. Monthly payments are available and plans are billed through monthly, helping owners spread the cost across the year. Monthly billing keeps lifetime cover active while vet risk continues. Check whether paying yearly changes the total, and review renewal terms around price and cover.

Help is available across email, phone and help centre, giving choice between written queries, calls and self serve guidance. The mix suits quick policy questions and detailed cover discussions alike. Response times vary by channel, so use the help centre for common queries and contact teams directly for account matters.