Lassie review
Updated September 28, 2026 · SumCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Lassie is a Swedish pet insurance broker, which suits owners who want a monthly premium and no starting excess. The excess starts at €0, and the trade-off is that your policy sits with the insurer it introduces rather than with Lassie.
Key facts
- Best for
- Pet owners paying a monthly premium with no starting excess and help by phone or chat.
- Insurance types
- Pet↗
- Provider type
- Broker↗
- Monthly payments
- Yes
- Excess from
- €0↗
- Cover limit
- 160 000 SEK per year (Gold veterinary care insurance)↗
- Claims channels
- App, Email, Direct settlement↗
- Age range
- from 6 weeks, no upper age limit↗
- Legal entity
- Lassie AB↗
- Headquarters
- Sweden↗
- Founded
- 2020↗
- Support channels
- Email, Chat, Phone, Help-centre↗
- Pricing model
- Monthly
- Official website
- lassie.co
Facts checked September 26, 2026, 5 sources
Apps and profiles
- Get the app
- Google Play
- Elsewhere
- TrustpilotLinkedInapps.apple.com
Pros and cons
Pros
- The excess starts at €0, so a claim can settle without you covering any of it.
- The age band is open: from 6 weeks, no upper age limit.
- Support runs on email, chat and phone, so you can phone or chat as well as email.
- Claims start in the app, by email or through direct settlement, app, email and direct settlement.
Cons
- Cover is pet only, pet, so it does not stand in for home, car or life cover.
- As a broker, broker, Lassie sits between you and the insurer, so there is one more party to read the terms of.
- Phone and chat are listed for support, email, chat and phone, while claims start through app, email and direct settlement.
Who it suits
- Pet owners who would rather spread the premium than pay it in one go
- Anyone insuring a young animal, since from 6 weeks, no upper age limit
- People who want to speak to someone about a treatment, through email, chat and phone
Who should look elsewhere
- Anyone after life cover: Linxea sells life insurance, life.
- Readers who want a policy for themselves next to a loan: Oney covers health, life and gadget.
- Households insuring a car, home or trip: Euroasia Insurance lists auto, home and travel.
Safety of your money
Lassie is a broker, broker, so it places your pet policy with an insurer instead of carrying the risk itself. The Swedish registration with Finansinspektionen is 58940. Claims can start in the app, by email or through direct settlement, app, email and direct settlement, and the veterinary care cover limit reaches 160 000 SEK per year (Gold veterinary care insurance).
Who runs it
Behind the brand is Lassie AB, registered in Sweden and founded in 2020. Support runs on email, chat and phone, so phone, chat, email and a help centre are all open to you, and the Swedish licence with Finansinspektionen is 58940. A broker setup means the contract sits with the insurer it introduces.
How Lassie compares
8.9 vs 8.6
8.9 vs 9.48.9 vs 9.3
8.9 vs 9.4
8.9 vs 8.78.9 vs 8.5
8.9 vs 9.4
8.9 vs 8.7
8.9 vs 9.0- 8.9 vs 8.7
Oney's insurance types run to health, life and gadget, so it suits people who want a personal policy alongside a loan.
8.9 vs 9.4
8.9 vs 9.28.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.4- 8.9 vs 8.7
Life insurance is a different product, life, so it only fits readers insuring themselves rather than a pet.
8.9 vs 9.0
8.9 vs 8.88.9 vs 8.9
8.9 vs 8.9
8.9 vs 9.0
8.9 vs 8.3
8.9 vs 9.58.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.4
8.9 vs 9.38.9 vs 9.3
8.9 vs 9.3
8.9 vs 9.3
8.9 vs 9.3
8.9 vs 9.38.9 vs 9.2
8.9 vs 9.2
8.9 vs 9.28.9 vs 9.2
8.9 vs 9.1
8.9 vs 9.1
8.9 vs 9.1
8.9 vs 9.18.9 vs 9.1
8.9 vs 9.1
8.9 vs 9.0
8.9 vs 9.0
8.9 vs 9.0
8.9 vs 9.0
8.9 vs 9.0
8.9 vs 8.9
8.9 vs 8.9
8.9 vs 8.9- 8.9 vs 8.6
8.9 vs 8.6
8.9 vs 8.5
8.9 vs 8.4
8.9 vs 8.38.9 vs 8.3
8.9 vs 8.2- 8.9 vs 8.0
Where Lassie is available
- Licence in Sweden
- Finansinspektionen (58940), checked September 26, 2026
- Licence in Germany
- Industrie- und Handelskammer fur Berlin, checked September 26, 2026
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
Is Lassie an insurer or a broker?+
Lassie is a broker, broker, so it does not carry the risk itself. It places pet policies and the contract you sign is with the insurer it introduces. It is registered with Finansinspektionen in Sweden, 58940, which is the permission to distribute insurance in that market.
What is the excess on a vet claim?+
The excess starts at €0, so you do not have to put money in before a claim is paid. That figure is shown for the German dog health insurance range, so check the policy wording for whichever plan you pick before you rely on it.
How much can I claim back for vet bills?+
The veterinary care cover limit reaches 160 000 SEK per year (Gold veterinary care insurance). That is the yearly ceiling the insurer will pay on covered treatment, not a promise that every claim reaches it, so the treatment your pet actually needs decides what you claim.
Can I insure a puppy or an older pet?+
Pets can join at from 6 weeks, no upper age limit, so a puppy or kitten can be covered well before it is grown and there is no upper age limit to plan around. Compare the plan limits before you choose, because the yearly cap differs by tier.
Can I pay monthly instead of in one go?+
Monthly payments are available, and the model is monthly, so the premium is spread across the year rather than settled at once. That keeps each outlay small for owners who prefer a predictable recurring charge to a larger annual bill.
How do I make a claim?+
Claims run through app, email and direct settlement, so you can start in the app, send the paperwork by email, or let the vet settle directly with the insurer where the practice allows it. Direct settlement saves you paying the vet and claiming it back afterwards.
How do I get help from Lassie?+
Support runs on email, chat and phone, so you can phone, chat, email or work through the help centre. A call suits anything urgent, such as a treatment you want approved before the vet starts, and the help centre is the place to check wording.
Who is behind Lassie and where is it regulated?+
The company is Lassie AB, based in Sweden and founded in 2020. It holds a Swedish registration with Finansinspektionen, 58940. Being a broker rather than an insurer, the policy you hold is with the insurer named in it, not with Lassie.
Sources
- de.lassie.co/en/dog-insurance/dog-health-insurance checked September 26, 2026
Backs: Excess from
“The OP insurance and full health insurance can be purchased with either 40%, 20% deductible or 0%”
- de.lassie.co/en/imprint checked September 26, 2026
Backs: Headquarters, Legal entity
“Registered office: Stockholm/Sweden, company register number 559268-8310”
- fi.se/sv/vara-register/foretagsregistret/details checked September 26, 2026
Backs: Licences
- lassie.co/faq checked September 26, 2026
Backs: Age range, Claims channels, Provider type, Insurance types, Pricing model
“you can buy from when the puppy or kitten is six weeks old ... there is no upper age limit”
- lassie.co/hundforsakring checked September 26, 2026
Backs: Cover limit, Support channels
“Gold: Coverage 160 000 kr/year”
- lassie.co/om-oss checked September 26, 2026
Backs: Founded
“Together they started building Lassie in Stockholm 2020.”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Premium from.
Lassie
Pet owners paying a monthly premium with no starting excess and help by phone or chat.