Confused.com review

Updated September 28, 2026 · SumCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Confused.com suits UK households who want to weigh personal insurance quotes side by side rather than commit to one insurer. It is a comparison site, licensed by the Financial Conduct Authority, and car cover starts at £7.15 on the pet range. Value rests on the breadth of the market, not on the cheapest single quote.

Key facts

Best for
Households comparing several personal insurance quotes at once, including car and pet cover.
Premium from
£7.15↗
Insurance types
Auto, Home, Renters, Life, Health, Travel, Pet, Motorcycle, Van, Breakdown, Landlord, Critical-illness, Income-protection, Gadget, Home-emergency↗
Provider type
Comparison site↗
Monthly payments
Yes↗
Cover limit
Up to £4,000 pet vet treatment cover↗
Age range
17-70+↗
Legal entity
Inspop.com Limited↗
Headquarters
United Kingdom↗
Founded
2002↗
Support channels
Email, Chat, Help-centre, Community↗
Audience
Seniors
Pricing model
Monthly
Official website
confused.com

Facts checked September 26, 2026, 4 sources

Pros and cons

Pros

  • Premiums start at £7.15 for pet cover, and car quotes run on a monthly payment model
  • Compares auto, home and renters, from auto and home through to pet, life, health and travel
  • Licensed by the Financial Conduct Authority under licence 916665
  • Targets seniors, so older drivers are a stated part of the audience

Cons

  • A comparison site, so the price you see depends on the insurer it selects rather than a single set rate
  • Support runs on email, chat and help centre only, with no phone line listed
Confused.com

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Scored 9.1 / 10 by SumCue.

Who it suits

  • UK households insuring a car, and drivers covered by the 17-70+ range
  • Pet owners looking at cover of Up to £4,000 pet vet treatment cover
  • People who want several insurance types checked in one place rather than one at a time

Who should look elsewhere

  • Anyone who wants a single insurer's policy terms fixed up front
  • bunq and bunq Spain, which run everyday current accounts rather than personal insurance quotes
  • Linxea, whose saving life cover serves a different purpose

The company behind it

Confused.com is a comparison site rather than an insurer, and the legal entity behind it is Inspop.com Limited, based in the United Kingdom. It was founded in 2002, so the site has a long record of matching households with insurers rather than writing policies itself. Support runs on email, chat and help centre. The Financial Conduct Authority licence is 916665.

How Confused.com compares

Where Confused.com is available

Available
Guernsey, Isle of Man, Jersey, United Kingdom
Licence in United Kingdom
Financial Conduct Authority (916665), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does Confused.com actually do?+

It is a comparison site, so you answer questions once and see quotes from insurers rather than buying a policy direct. The legal entity is Inspop.com Limited. Cover types on the table include auto, home and renters.

How much is the cheapest cover?+

Pet cover starts at a premium of £7.15. Against the wider pet market, where the median starting premium is €9, the floor sits low. Your own quote depends on your details.

Can I pay monthly?+

Yes, monthly payments are available, and the car insurance comparison runs on a monthly model. A monthly figure is a way of spreading the cost rather than a discount on the premium.

Is Confused.com regulated?+

It holds a Financial Conduct Authority licence in the United Kingdom, listed as 916665. That covers the site as a comparison business rather than the insurers whose quotes it shows.

Which kinds of insurance can I compare?+

The range covers auto, home and renters, so car, home, renters, life, health, travel and pet cover sit alongside breakdown, landlord, gadget and income protection.

Who is the site aimed at?+

Seniors are a named part of the audience on the car insurance side, and the driver age range runs from 17-70+. Anyone outside that range may find fewer quotes returned.

What cover does a pet policy reach?+

The pet range advertises Up to £4,000 pet vet treatment cover. Vet treatment is the headline element, so check whether illness cover is included separately for the pet you are pricing.

How do I get help?+

Support runs on email, chat and help centre. Questions about a quote, and any detail a provider needs, are handled through those channels rather than a dedicated phone line.

Sources

  • register.fca.org.uk/s checked September 26, 2026

    Backs: Licences

  • confused.com/about-us checked September 26, 2026

    Backs: Provider type, Founded, Headquarters, Insurance types, Legal entity

    “In 2002, we became the first comparison site.”

  • confused.com/compare-car-insurance checked September 26, 2026

    Backs: Age range, Audience, Pricing model, Monthly payments

    “17-20, 20-29, 30-39, 40-49, 50-59, 60-69, 70+”

  • confused.com/help/contact-us checked September 26, 2026

    Backs: Support channels

    “Get in touch help@help.confused.com; Let's chat on WhatsApp; Our customer research community was created to gather your thoughts on Confused.com. It's packed with forums, quick polls, and focus groups”

  • confused.com/pet-insurance checked September 26, 2026

    Backs: Cover limit, Premium from

    “When you compare pet insurance quotes with Confused.com, you can select the level of cover you want - either £1,000, £2,000, £3,000 or £4,000.”

Compiled from 6 source pages, checked September 26, 2026. We did not open an account.

Confused.com

Confused.com

Households comparing several personal insurance quotes at once, including car and pet cover.

9.1/10See alternatives