Updated September 28, 2026 · SumCue Editorial Team
Dodl vs Wealthify
Dodl
Higher score in this comparison
Wealthify
Dodl vs Wealthify: the differences
| Compare | DodlReviewSee alternativesSee alternatives | WealthifyReviewSee alternativesSee alternatives |
|---|---|---|
| Minimum deposit | £25Lower | £1,000 |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Deposit and withdrawal fees | free deposits and withdrawals | No fees for deposits, withdrawals or transfers |
| Platforms | Dodl app | Web, iOS app, Android app |
| Account types | ISA, SIPP, LisaCovers more | ISA, SIPP |
| Stock trade fee | £0 | Not confirmed |
| Currency conversion fee | 0.75% | Not confirmed |
| Interest on cash | 3.8% | Not confirmed |
Same on both: Regulators (Financial Conduct Authority), Investor protection (FSCS up to GBP 85,000).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- Dodl scores higher overall: 8.8 vs 8.7.
- Minimum deposit is lower at Dodl: £25 vs £1,000.
- Markets: only Wealthify offers Bonds.
- Platforms: only Dodl offers Dodl app.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Account types: only Dodl offers Lisa.
- Support channels: only Wealthify offers Phone.
- Pricing model: only Dodl offers Commission free.
Our verdict on each
Dodl
Dodl suits UK beginners who want a low-cost way into markets without a dealing desk. It runs an ISA, SIPP and LISA in one app, charges £0 to trade shares, and answers to the Financial Conduct Authority with investor protection of FSCS up to GBP 85,000, so getting started is cheap.
Wealthify
Wealthify is a straightforward robo-advisor for beginners who want a pension or ISA built for them and left alone. Cost is the weak point: a £1,000 deposit and a £1,000 to £5,000 minimum investment leave it at 68 of 82 on our data.
Score breakdown
| Area | Dodl | Wealthify |
|---|---|---|
| Cost | 8.9Higher | 8.5 |
| Offer | 9.2A £25 entry point, 0.75% on currency conversion and commission free and low fees dealing across the ISA, SIPP and LISA. | 9.2 |
| Trust | 8.6Higher | 8.5 |
Pick Dodl if, pick Wealthify if
Pick Dodl if cost, minimum deposit, and account types matter most.
Pick Wealthify if markets matter most.
Feature by feature
| Markets | Dodl | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Bonds | No | Yes |
| Funds | Yes | Yes |
| Account types | Dodl | Wealthify |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | Yes | No |
Where they rank in our lists
| Ranking | Dodl | Wealthify |
|---|---|---|
| Investing | 268 of 654 | 306 of 654 |
| Stock and ETF brokers | 194 of 358 | 222 of 358 |
| Stocks and shares ISAs | 10 of 25 | 16 of 25 |
| Pensions and SIPPs | 7 of 23 | 12 of 23 |
If neither fits
Hargreaves Lansdown has minimum deposit at £0, against £25 for Dodl and £1,000 for Wealthify.
Hargreaves Lansdown reviewSources behind this comparison
Dodl
- dodl.co.uk: 12 facts, checked September 26, 2026
- help.dodl.co.uk: 3 facts, checked September 26, 2026
Wealthify
- wealthify.com: 12 facts, checked September 26, 2026
Every fact side by side
| Fact | Dodl | Wealthify |
|---|---|---|
| Features | Mobile app | Mobile app |
| Pricing model | Commission free, Low feesCovers more | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | AJ Bell | Wealthify Limited |
| Headquarters | Not confirmed | United Kingdom |
| Founded | Not confirmed | 2016 |
| Support channels | Email, Chat, Help centre | Email, Chat, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | Dodl | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | £25above the median | £1,000highest quarter | £15 |
| Stock trade fee | £0at the median | Not confirmed | £0 |
| Currency conversion fee | 0.75%above the median | Not confirmed | 0.4% |
| Interest on cash | 3.8%highest quarter | Not confirmed | 2.875% |
Median across 77 listed providers.
Pros and cons
Dodl
Pros
- Commission-free dealing: £0 to buy or sell shares, with free deposits and withdrawals either side of the balance.
- An ISA, SIPP and LISA sit alongside stocks, etfs and funds in a single app, so wrappers and dealing stay in one place.
- Regulated by the Financial Conduct Authority, with investor protection of FSCS up to GBP 85,000.
Cons
- Foreign exchange costs 0.75%, so currency conversion is the charge that bites anyone buying shares outside sterling.
- Help runs on email, chat and help centre, with no phone route among them, so a complex dispute has to be put in writing.
- The market list is stocks, etfs and funds, which leaves out bonds, commodities and currency pairs.
Wealthify
Pros
- Deposits, withdrawals and transfers are free of charge, so moving money in and out adds nothing to the cost of holding a portfolio.
- Support runs on email, chat and phone, so help is available by phone and chat as well as in writing.
- The account range covers an ISA and a SIPP: isa and sipp, the two wrappers most UK first time savers open first.
Cons
- The 0.6% management fee is above the 0% listed for eToro and the 0% listed for Empower Personal Dashboard.
- A £1,000 deposit and a £1,000 to £5,000 minimum investment put the starting point far above the $100 at Axos Invest.
- Account choice is narrow: isa and sipp is the full list, so there is no general investment account for money held outside a tax wrapper.
Who each suits
Dodl
Who it suits
- Beginners in the UK who want their first ISA or SIPP and do not want commission on a share dealing.
- Investors who keep a cash buffer alongside a portfolio and want interest on the part that is not invested.
- Pension savers who prefer one app for the SIPP, the ISA and the general account rather than several providers.
Who should look elsewhere
- Forex traders, who should look at CFI: it opens from a $0 minimum, and currency markets sit outside the stocks, etfs and funds on offer here.
- Anyone after a euro bank account rather than a UK wrapper: bunq's minimum deposit is €10, and that product sits outside the isa, sipp and lisa range here.
- Readers after credit rather than investments: Fiesta Credito MX is supervised by CONDUSEF, a different market from the Financial Conduct Authority's.
Wealthify
Who it suits
- Beginners who want the picking done for them: the stated audience is beginners.
- Savers putting money into an ISA or a pension: isa and sipp.
- People who want help by phone rather than by message alone: email, chat and phone.
Who should look elsewhere
- Anyone starting with a small sum, because the £1,000 to £5,000 minimum investment is far above the $100 at Axos Invest.
- Readers who weigh only ongoing cost, since 0.6% is above the 0% at eToro and the 0% at Empower Personal Dashboard.
Country by country
| Country | Dodl | Wealthify |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Dodl
What does it cost to trade shares at Dodl?+
Dealing is commission free: £0 to buy or sell shares, and the same rate on the ISA, SIPP and LISA accounts. commission free and low fees describes the pricing. That dealing fee puts Dodl at position 1 of 166 brands ranked on stock trade fees on this site.
How much do I need to open an account?+
The minimum deposit is £25, low enough to start with a small amount and add to it later. On this site that ranks position 131 of 218 brands on minimum deposit, so it sits in the middle of the field rather than at the bottom of it.
Wealthify
What does it cost to run an account with Wealthify?+
The headline cost is a management fee of 0.6% on the value of the portfolio you hold. Money movement is free: there is no charge for deposits, withdrawals or transfers, so adding or taking out money does not add a provider bill. The management fee is therefore the only line worth tracking.
How much do I need to put in to start?+
You need a deposit of £1,000 to get going, and the investment itself is £1,000 to £5,000. That range matters for anyone testing the water, since the lower end decides what the management fee works out at in cash terms. Both figures are in pounds, so the arithmetic stays in sterling.
Other options to compare
Other matchups
Dodl
Wealthify