Wealthify review

Updated September 28, 2026 · SumCue Editorial Team · Facts checked September 26, 2026

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Our verdict

Wealthify is a straightforward robo-advisor for beginners who want a pension or ISA built for them and left alone. Cost is the weak point: a £1,000 deposit and a £1,000 to £5,000 minimum investment leave it at 68 of 82 on our data.

Key facts

Best for
UK beginners who want a set and forget ISA or pension built for them.
Management fee
0.6%↗
Minimum investment
£1,000 to £5,000↗
Regulators
Financial Conduct Authority↗
Investor protection
FSCS up to GBP 85,000↗
Account types
ISA, SIPP↗
Portfolio types
ESG, Cash↗
Legal entity
Wealthify Limited↗
Headquarters
United Kingdom↗
Founded
2016
Support channels
Email, Chat, Phone, Help-centre↗
Official website
wealthify.com

Brokers

Minimum deposit
£1,000
Markets
Stocks, ETFs, Bonds, Funds↗
Deposit and withdrawal fees
No fees for deposits, withdrawals or transfers↗
Platforms
Web, iOS app, Android app↗
Features
Mobile app
Pricing model
Low fees
Audience
Beginners

Facts checked September 26, 2026, 4 sources

Apps and profiles

Get the app
Google Play

Pros and cons

Pros

  • Deposits, withdrawals and transfers are free of charge, so moving money in and out adds nothing to the cost of holding a portfolio.
  • Support runs on email, chat and phone, so help is available by phone and chat as well as in writing.
  • The account range covers an ISA and a SIPP: isa and sipp, the two wrappers most UK first time savers open first.
  • Access runs through a web platform plus iOS and Android apps: Web, iOS app and Android app.
  • Portfolio choice includes esg and cash options, alongside a range built from stocks, etfs and bonds.

Cons

  • The 0.6% management fee is above the 0% listed for eToro and the 0% listed for Empower Personal Dashboard.
  • A £1,000 deposit and a £1,000 to £5,000 minimum investment put the starting point far above the $100 at Axos Invest.
  • Account choice is narrow: isa and sipp is the full list, so there is no general investment account for money held outside a tax wrapper.
  • On our data it sits at 68 of 82 for minimum investment and 36 of 49 for management fee.
Wealthify

Ready to try Wealthify?

Scored 8.7 / 10 by SumCue.

Who it suits

  • Beginners who want the picking done for them: the stated audience is beginners.
  • Savers putting money into an ISA or a pension: isa and sipp.
  • People who want help by phone rather than by message alone: email, chat and phone.

Who should look elsewhere

  • Anyone starting with a small sum, because the £1,000 to £5,000 minimum investment is far above the $100 at Axos Invest.
  • Readers who weigh only ongoing cost, since 0.6% is above the 0% at eToro and the 0% at Empower Personal Dashboard.

How it compares on our data

On our comparison data, Wealthify ranks 36 of 49 brands on management fee and 68 of 82 on minimum investment. Neither figure sits near the front of its field, and the weaker of the two is the minimum investment, which means the amount needed to start sits further back in its field than the fee does. The two ranks are also measured over different sized fields, since fewer brands are compared on management fee than on minimum investment, so the gap between the positions is not a straight verdict. Taken together they describe a service priced and sized mid table, with entry size the harder limit for a reader weighing whether to start now or wait until the amount feels smaller.

Opening and funding

Opening an account at Wealthify takes a deposit of £1,000, and the investment that deposit supports is £1,000 to £5,000. That is a meaningful starting sum for a first time investor, and the lower end of the range is what decides what a percentage cost works out at in cash terms. Getting money in and out costs nothing at the provider: deposits, withdrawals and transfers are all free, so funding the account and taking money later does not add a bill. The accounts on offer are isa and sipp, which shapes who the service suits, since a tax free ISA and a self invested pension cover the two goals most UK savers start with. Both wrappers sit behind the same entry figures, so choosing between them is a tax decision rather than a cost one.

Fees and FX

The cost of Wealthify comes down to a management fee of 0.6%, a percentage taken on the value of the portfolio rather than on each dealing. Alongside it sits a minimum investment of £1,000 to £5,000, and the two figures pull against each other: the same percentage on the lower end of that range eats a bigger share of the money than it would on a larger balance. A fee at this level keeps running for as long as the money is invested, so the case for Wealthify rests on portfolios being chosen and rebalanced for you rather than on price alone. The minimum investment is the lever a reader can act on, and it is the number that decides whether starting now is sensible or whether waiting for a larger sum is the cheaper route.

How Wealthify compares

Where Wealthify is available

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does it cost to run an account with Wealthify?+

The headline cost is a management fee of 0.6% on the value of the portfolio you hold. Money movement is free: there is no charge for deposits, withdrawals or transfers, so adding or taking out money does not add a provider bill. The management fee is therefore the only line worth tracking.

How much do I need to put in to start?+

You need a deposit of £1,000 to get going, and the investment itself is £1,000 to £5,000. That range matters for anyone testing the water, since the lower end decides what the management fee works out at in cash terms. Both figures are in pounds, so the arithmetic stays in sterling.

Is my money protected, and who supervises Wealthify?+

The firm is authorised and regulated in the UK by Financial Conduct Authority. Investor protection is stated as FSCS up to GBP 85,000, which sets the ceiling on any compensation if the firm could not return your money. Read the terms yourself, because protection limits and eligibility rules depend on the account you hold.

What kind of account can I open?+

The range is narrow and tax focused: isa and sipp is what you can hold, so a self invested pension and a tax free ISA are the two wrappers on offer. There is no general investment account in that list, which matters if you want to hold money outside a tax shelter.

What will my money be invested in?+

Portfolios are built from stocks, etfs and bonds, so exposure sits in company shares, funds, bonds and trackers rather than single bets. Portfolio choice also includes esg and cash options, giving you a values led route and a cash tilted route inside the same set of accounts.

Can I use Wealthify on my phone?+

The service runs on Web, iOS app and Android app, and a mobile app is a listed feature: mobile app. That means the portfolio, the balance and top ups all sit in the same place whether you are on a phone or on a laptop browser, and you are not pushed towards a desktop.

How do I get help if something goes wrong?+

Support runs on email, chat and phone, which means email, chat, phone and a help centre. Phone and chat are the quickest routes for a beginner with a small balance, since a short question about a portfolio does not need a long written thread.

Who is Wealthify designed for?+

The stated audience is beginners, and the model is low fees, so this is a service aimed at people who want a portfolio chosen for them rather than one they pick themselves. The account range, isa and sipp, makes it a natural fit for UK savers building a pension or an ISA.

Sources

  • wealthify.com checked September 26, 2026

    Backs: Headquarters, Legal entity

    “registered in England and Wales (Company No. 09034828) with a registered office at Tec Marina, Terra Nova Way, Penarth CF64 1SA”

  • wealthify.com checked September 26, 2026

    Backs: Features

    “available to download on iOS and Android devices”

  • wealthify.com/about-us checked September 26, 2026

    Backs: Audience, Investor protection, Regulators

    “to make investing accessible to everyone”

  • wealthify.com/faq/investing checked September 26, 2026

    Backs: Account types, Minimum investment, Portfolio types

    “Stocks and Shares ISA, Junior ISA, General Investment Account and Personal Pension”

  • wealthify.com/why-invest/fees checked September 26, 2026

    Backs: Deposit and withdrawal fees, Management fee, Markets, Pricing model, Platforms, Support channels

    “We won't charge you for any deposits, withdrawals, transfers, or if you close your Plan”

Compiled from 5 source pages, checked September 26, 2026. We did not open an account.

Wealthify

Wealthify

UK beginners who want a set and forget ISA or pension built for them.

8.7/10See alternatives