Updated October 21, 2026 · SumCue Editorial Team
Plum vs Wealthify
Plum
Higher score in this comparison
Wealthify
What sets them apart
| Compare | PlumReviewSee alternativesSee alternatives | WealthifyReviewSee alternativesSee alternatives |
|---|---|---|
| Minimum deposit | £2Lower | £1,000 |
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Platforms | Mobile app | Web, iOS app, Android app |
| Account types | ISA, SIPP, LisaCovers more | ISA, SIPP |
| Stock trade fee | £0 | Not confirmed |
| Account fee | £0 | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
Same on both: Regulators (Financial Conduct Authority), Investor protection (FSCS up to GBP 85,000).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- Plum scores higher overall: 8.9 vs 8.7.
- Minimum deposit is lower at Plum: £2 vs £1,000.
- Markets: only Wealthify offers Bonds.
- Platforms: only Plum offers Mobile app.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Account types: only Plum offers Lisa.
- Support channels: only Wealthify offers Chat, Phone.
- Features: only Plum offers Fractional shares.
- Pricing model: only Plum offers Commission free.
- Pricing model: only Wealthify offers Low fees.
Our verdict on each
Plum
Plum suits beginners in the UK who want to start small and pay nothing to deal, with a minimum deposit of £2. The trade-off is a short market list, confined to stocks, etfs and funds, and an overall score of 6.5 that leaves the case resting on price rather than choice.
Wealthify
Wealthify is a straightforward robo-advisor for beginners who want a pension or ISA built for them and left alone. Cost is the weak point: a £1,000 deposit and a £1,000 to £5,000 minimum investment leave it at 68 of 82 on our data.
Score breakdown
| Area | Plum | Wealthify |
|---|---|---|
| Cost | 9.3HigherCosts are the strongest suit: account fee £0, stock trade fee £0, management fee 0.15% to 0.6%. | 8.5 |
| Offer | 8.9 | 9.2Higher |
| Trust | 8.5 | 8.5 |
What each covers
| Markets | Plum | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Bonds | No | Yes |
| Funds | Yes | Yes |
| Account types | Plum | Wealthify |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | Yes | No |
Which one suits you
Pick Plum if cost, minimum deposit, and account types matter most.
Pick Wealthify if offer and markets matter most.
How they place
| Ranking | Plum | Wealthify |
|---|---|---|
| Investing | 243 of 654 | 306 of 654 |
| Stock and ETF brokers | 176 of 358 | 222 of 358 |
| Robo-advisors | 68 of 154 | 96 of 154 |
| Stocks and shares ISAs | 9 of 25 | 16 of 25 |
| Pensions and SIPPs | 6 of 23 | 12 of 23 |
Also worth a look
Hargreaves Lansdown has minimum deposit at £0, against £2 for Plum and £1,000 for Wealthify.
Hargreaves Lansdown reviewEvery fact side by side
| Fact | Plum | Wealthify |
|---|---|---|
| Features | Fractional shares, Mobile appCovers more | Mobile app |
| Pricing model | Commission free | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | Plum Fintech Limited | Wealthify Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2016 | 2016 |
| Support channels | Email, Help centre | Email, Chat, Phone, Help centreCovers more |
Savings
| Fact | Plum | Wealthify |
|---|---|---|
| Headline rate | 3.05% to 3.65% | Not confirmed |
| Rate type | Variable | Not confirmed |
| Deposit protection | FSCS up to GBP 85,000 | Not confirmed |
| Access terms | Same day access, no lock-in, no notice period | Not confirmed |
| Monthly fee | £0 | Not confirmed |
| Account kind | Easy access | Not confirmed |
Robo-advisors
| Fact | Plum | Wealthify |
|---|---|---|
| Management fee | 0.15% to 0.6%Lower | 0.6% |
| Minimum investment | £1Lower | £1,000 to £5,000 |
| Portfolio types | ETF, Cash | ESG, Cash |
Where each stands against the rest
| Fact | Plum | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | £2below the median | £1,000highest quarter | £15 |
| Stock trade fee | £0at the median | Not confirmed | £0 |
| Account fee | £0at the median | Not confirmed | £0 |
Median across 24 listed providers.
Pros and cons
Plum
Pros
- Fractional shares are offered, so £2 is enough to hold a slice of a company rather than whole shares.
- Eligible money is covered by the protection scheme, with the ceiling given as FSCS up to GBP 85,000.
- The account types cover isa, sipp and lisa, so investing, retirement saving and a home deposit pot sit with the same provider.
Cons
- Markets stop at stocks, etfs and funds, so there is no dealing in listed bonds, overseas currency or crypto through the account.
- Help runs on email and help centre only, so a stuck withdrawal or transfer has no phone route.
- Managed portfolios charge 0.15% to 0.6%, which takes a slice from every pot you hand over.
Wealthify
Pros
- Deposits, withdrawals and transfers are free of charge, so moving money in and out adds nothing to the cost of holding a portfolio.
- Support runs on email, chat and phone, so help is available by phone and chat as well as in writing.
- The account range covers an ISA and a SIPP: isa and sipp, the two wrappers most UK first time savers open first.
Cons
- The 0.6% management fee is above the 0% listed for eToro and the 0% listed for Empower Personal Dashboard.
- A £1,000 deposit and a £1,000 to £5,000 minimum investment put the starting point far above the $100 at Axos Invest.
- Account choice is narrow: isa and sipp is the full list, so there is no general investment account for money held outside a tax wrapper.
Who each suits
Plum
Who it suits
- Beginners in the UK who want to begin with £2 and see share dealing in plain terms.
- Investors building an ISA or pension habit on a phone, since access runs through Mobile app.
- Anyone happy with a market list of stocks, etfs and funds for a starter portfolio.
Who should look elsewhere
- eToro is the place to check if the market list here, stocks, etfs and funds, is too tight for what you want to trade.
- bunq if you are starting from a €10 minimum rather than buying shares.
- cfi if you want no minimum deposit, since its floor is $0 against £2 here.
Wealthify
Who it suits
- Beginners who want the picking done for them: the stated audience is beginners.
- Savers putting money into an ISA or a pension: isa and sipp.
- People who want help by phone rather than by message alone: email, chat and phone.
Who should look elsewhere
- Anyone starting with a small sum, because the £1,000 to £5,000 minimum investment is far above the $100 at Axos Invest.
- Readers who weigh only ongoing cost, since 0.6% is above the 0% at eToro and the 0% at Empower Personal Dashboard.
Country by country
| Country | Plum | Wealthify |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Plum
What does it cost to trade and hold with Plum?+
Dealing is commission-free and the stock trade fee is listed as £0. The account fee is £0 and the monthly subscription is £0, so holding an account costs nothing. Managed portfolios are the exception, charging 0.15% to 0.6% on the money you put into them. That covers the charging picture on the investment side.
Is my money protected if something goes wrong?+
Eligible investments sit under the protection scheme, and the stated ceiling is given as FSCS up to GBP 85,000. Cash held in the app is listed the same way under FSCS up to GBP 85,000. The figure is a limit rather than a promise of returns, and it applies to eligible money rather than to every balance on the account. Read the terms for the eligibility conditions before you rely on it.
Wealthify
What does it cost to run an account with Wealthify?+
The headline cost is a management fee of 0.6% on the value of the portfolio you hold. Money movement is free: there is no charge for deposits, withdrawals or transfers, so adding or taking out money does not add a provider bill. The management fee is therefore the only line worth tracking.
How much do I need to put in to start?+
You need a deposit of £1,000 to get going, and the investment itself is £1,000 to £5,000. That range matters for anyone testing the water, since the lower end decides what the management fee works out at in cash terms. Both figures are in pounds, so the arithmetic stays in sterling.
Other options to compare
Plum
Wealthify