Cash Genie review

The headline APR is 2,339%, which sits far above the site median of 15.5%. Pricing is fixed, so the rate does not drift once a loan is agreed. The published representative example shows a small advance repaid within the term with interest several times the amount borrowed, so the annual figure matters here.

There is no charge for arranging the loan: the origination fee is 0 and the origination percentage is 0%. All of the cost sits in the interest on the loan itself, which is fixed for the term. That makes the APR the only figure worth comparing against other lenders.

Funding speed is the strongest part of the offer: same day funding, and same day transfer available; 3/4 days free if you wait if you would rather not pay for speed. The transfer goes to the current account and debit card you give at application. A payday, personal loan or cash advance can all run on this timing.

Loan amounts run £75 to £750, with the term set at 1. That makes this a small, short product rather than a general personal loan, with the whole balance due at the end of the term. Anyone needing to borrow and repay over a longer period is looking at the wrong product.

Applicants must be adults, in employment, living in the UK, and earning a set monthly income that the lender checks against your account. You also need a current bank account with a debit card, since the loan is paid out and collected through it. A deposit account alone will not do.

You deal with the lender directly: direct lender, and the contract is with Cash Genie UK Limited. That means the decision, the offer and the terms all come from the same company, so accountability sits in one place rather than being spread across a panel of providers.

The product list covers payday, personal and cash advance, so the same short line can cover an emergency, a cash advance or a personal loan. Because the term is 1, it suits bills and gaps that clear quickly rather than a planned purchase. Anything needing months to repay belongs to a different market.

Support runs on phone and help centre, so a phone line and a help centre are the routes in. A repayment you cannot meet is worth raising early on the phone, since the term is 1 and there is little room to spread the balance. There is no email or live chat option listed.