Updated October 14, 2026 · SumCue Editorial Team
Freetrade vs J.P. Morgan Personal Investing
Freetrade
Higher score in this comparison
J.P. Morgan Personal Investing
Freetrade vs J.P. Morgan Personal Investing: the differences
| Compare | FreetradeReviewSee alternativesSee alternatives | J.P. Morgan Personal InvestingReviewSee alternativesSee alternatives |
|---|---|---|
| Minimum deposit | £1Lower | £500 |
| Markets | Stocks, ETFs, Bonds, FundsCovers more | ETFs, Funds, Bonds |
| Regulators | Financial Conduct Authority (FCA) | Financial Conduct Authority |
| Platforms | App, Web | Web, Mobile app |
| Account types | ISA, SIPP, Jisa | ISA, SIPP, Lisa, JisaCovers more |
| Stock trade fee | £0 | Not confirmed |
| Account fee | £0 | Not confirmed |
| Currency conversion fee | 0.99% | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No withdrawal fee |
| Interest on cash | 1% | Not confirmed |
Same on both: Investor protection (FSCS up to GBP 85,000).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- Freetrade scores higher overall: 8.8 vs 8.5.
- Regulators: only Freetrade offers Financial Conduct Authority (FCA).
- Regulators: only J.P. Morgan Personal Investing offers Financial Conduct Authority.
- Minimum deposit is lower at Freetrade: £1 vs £500.
- Markets: only Freetrade offers Stocks.
- Platforms: only Freetrade offers App.
- Platforms: only J.P. Morgan Personal Investing offers Mobile app.
- Account types: only J.P. Morgan Personal Investing offers Lisa.
- Support channels: only Freetrade offers Email, Chat.
- Features: only Freetrade offers Fractional shares, Demo account.
Our verdict on each
Freetrade
Freetrade suits UK beginners and anyone opening an ISA or a pension, since dealing carries no charge and the platform is built for small, regular buys. Its overall score of 3.3 is held back by a narrow market list and support without a phone line.
J.P. Morgan Personal Investing
J.P. Morgan Personal Investing suits beginners who want tax-wrapped investing under a well known bank name. The catch is the entry level: the minimum deposit is £500, and money held with the firm is covered by FSCS up to GBP 85,000.
Score breakdown
| Area | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Cost | 9.1HigherBoth charges sit at the floor: account fee £0, stock trade fee £0, ranked 1 of 166. | 8.2Costs are light after entry: No withdrawal fee and £500 is the main barrier for a small first pot. |
| Offer | 9.0HigherAccounts listed are isa, sipp and jisa, features cover fractional shares, mobile app and demo account, and the minimum deposit is £1. | 8.9 |
| Trust | 8.5 | 8.6Higher |
Which one suits you
Pick Freetrade if cost, minimum deposit, and markets matter most.
Pick J.P. Morgan Personal Investing if account types matter most.
What each covers
| Markets | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Stocks | Yes | No |
| ETFs | Yes | Yes |
| Bonds | Yes | Yes |
| Funds | Yes | Yes |
| Account types | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | No | Yes |
| Jisa | Yes | Yes |
How they place
| Ranking | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Investing | 273 of 654 | 324 of 654 |
| Stock and ETF brokers | 197 of 358 | 236 of 358 |
| Stocks and shares ISAs | 11 of 25 | 18 of 25 |
| Pensions and SIPPs | 8 of 23 | 14 of 23 |
Every fact side by side
| Fact | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Features | Fractional shares, Mobile app, Demo accountCovers more | Mobile app |
| Pricing model | Commission free | Not confirmed |
| Audience | Beginners | Beginners |
| Legal entity | Freetrade Limited | J.P. Morgan Personal Investing Limited |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2016 | Not confirmed |
| Support channels | Email, Chat, Help centreCovers more | Help centre |
Where each stands against the rest
| Fact | Freetrade | J.P. Morgan Personal Investing | Median |
|---|---|---|---|
| Minimum deposit | £1below the median | £500highest quarter | £15 |
| Stock trade fee | £0at the median | Not confirmed | £0 |
| Account fee | £0at the median | Not confirmed | £0 |
| Currency conversion fee | 0.99%highest quarter | Not confirmed | 0.4% |
| Interest on cash | 1%lowest quarter | Not confirmed | 2.875% |
Median across 77 listed providers.
Pros and cons
Freetrade
Pros
- Dealing is commission free: the stock trade fee is £0 and the account fee is £0, so keeping the account open costs nothing in fees.
- A minimum deposit of £1 lets a position build up gradually, and cash waiting to be invested earns 1%.
- The account list is isa, sipp and jisa, so a pension, a tax-sheltered investment account and a junior account sit under the same login.
Cons
- Currency conversion costs 0.99%, where the typical fee across ISA and SIPP listings is 0.75%, putting it at the pricier end of that set for anyone buying in dollars or euros.
- Support runs on email, chat and help centre only, with no phone line among them, which is awkward when a position is moving fast.
- The market list stops at stocks, etfs and bonds, so anyone wanting forex or derivatives finds fewer instruments here than at a trading-focused broker.
J.P. Morgan Personal Investing
Pros
- Money is covered by FSCS up to GBP 85,000 if the firm fails.
- isa, sipp and lisa puts pension, adult, lifetime and child money under one roof.
- Taking money out carries No withdrawal fee, so exiting costs nothing.
Cons
- Support runs on help centre only, with no phone line for urgent questions.
- The £500 entry deposit sits well above the site median of €0.88.
- Buying is limited to etfs, funds and bonds, so the range suits fund and ETF investors more than direct share dealing.
Who each suits
Freetrade
Who it suits
- Beginners taking small first steps, since the stated audience is beginners and fractional shares plus a demo account sit in fractional shares, mobile app and demo account.
- ISA and pension savers who want isa, sipp and jisa under a single login with a minimum deposit of £1.
- Cost-focused investors, for whom an account fee of £0 and a stock trade fee of £0 keep holding inexpensive.
Who should look elsewhere
- Anyone who wants everyday banking rather than isa, sipp and jisa: bunq is a bank account with a minimum deposit of €10, so it fits savers who need a current account, not a dealing platform.
- Traders who want a market range wider than stocks, etfs and bonds: CFI is the one to weigh instead, with a minimum deposit of $0.
- People after a lender rather than an investment account: Fiesta Credito MX is regulated by CONDUSEF, so it serves borrowing in Mexico rather than investing in the UK.
J.P. Morgan Personal Investing
Who it suits
- Beginners starting a long term pot for the first time, since the service is aimed at beginners.
- Parents who want child savings and adult investing in the same place, with isa, sipp and lisa to choose from.
- People who want to check and trade in the same place, using Web and Mobile app.
Who should look elsewhere
- Small starter pots: bunq takes a minimum deposit of €10, a lower bar than £500.
- Anyone who wants to open with no minimum: CFI's minimum deposit is $0.
- Mexican market savers: Fiesta Credito MX is regulated by CONDUSEF, not a UK scheme.
Current offers
J.P. Morgan Personal Investing
Current offer
Bonus
ISA Transfer Offer with rewards: GBP 50 to GBP 2500 cashback or 5000 to 250000 Avios
Initiate transfer of GBP 5000 or more between 15 Jan 2026 and 8 May 2026, keep invested until 8 May 2027; offer has now ended
Source, checked September 26, 2026
Country by country
| Country | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Freetrade
What does it cost to hold and trade shares?+
The account fee is £0 and the stock trade fee is £0, on a commission-free model, so opening and holding an account adds no charge. The cost that does appear is currency conversion at 0.99% whenever you buy or sell something priced in another currency. Budget for that if your holdings are not all in sterling.
How much do I need to start investing?+
The minimum deposit is £1, which keeps the entry point low. Cash waiting to be invested earns 1%, so the balance is not idle while you decide what to hold. A small starting amount suits regular contributions rather than a single lump sum, and the account fee adds nothing to the running cost.
J.P. Morgan Personal Investing
How much do I need to put in to start?+
Getting started takes a minimum deposit of £500. Compared with the site median of €0.88, that is a higher bar, so a beginner with a small amount to invest is better served by a platform built for smaller first pots.
Is my money protected?+
Investments sit with J.P. Morgan Personal Investing Limited and are covered by FSCS up to GBP 85,000, so qualifying balances are protected up to that limit if the firm fails. The firm is authorised and supervised by the Financial Conduct Authority in the UK.
Other options to compare
Other matchups
Freetrade
J.P. Morgan Personal Investing