Updated October 13, 2026 · SumCue Editorial Team
Bestinvest vs Wealthify
Bestinvest
Wealthify
Higher score in this comparison
What sets them apart
| Compare | BestinvestReviewSee alternativesSee alternatives | WealthifyReviewSee alternativesSee alternatives |
|---|---|---|
| Markets | Stocks, ETFs, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Platforms | Mobile app | Web, iOS app, Android app |
| Account types | ISA, SIPP, JisaCovers more | ISA, SIPP |
| Minimum deposit | Not confirmed | £1,000 |
| Stock trade fee | £4.95 | Not confirmed |
| Regulators | Not confirmed | Financial Conduct Authority |
| Investor protection | Not confirmed | FSCS up to GBP 85,000 |
| Currency conversion fee | 0.95% | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No fees for deposits, withdrawals or transfers |
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- Founded is lower at Bestinvest: 1986 vs 2016.
- Markets: only Wealthify offers Bonds.
- Platforms: only Bestinvest offers Mobile app.
- Platforms: only Wealthify offers Web, iOS app, Android app.
- Account types: only Bestinvest offers Jisa.
- Support channels: only Wealthify offers Email, Chat.
Our verdict on each
Bestinvest
Bestinvest blends self directed investing with managed portfolios, while many platforms push one route alone. It gives households a guided path with coaching, planning tools and market insight across ISAs, pensions and junior accounts on an online platform with mobile access.
Wealthify
Wealthify is a straightforward robo-advisor for beginners who want a pension or ISA built for them and left alone. Cost is the weak point: a £1,000 deposit and a £1,000 to £5,000 minimum investment leave it at 68 of 82 on our data.
Score breakdown
| Area | Bestinvest | Wealthify |
|---|---|---|
| Cost | 8.3 | 8.5Higher |
| Offer | 8.9 | 9.2Higher |
| Trust | 9.7Higher | 8.5 |
Choosing between them
Pick Bestinvest if account types matter most.
Pick Wealthify if offer and markets matter most.
Where each is licensed and available
Available in 1 country for both.
Side by side, item by item
| Markets | Bestinvest | Wealthify |
|---|---|---|
| Stocks | Yes | Yes |
| ETFs | Yes | Yes |
| Bonds | No | Yes |
| Funds | Yes | Yes |
| Account types | Bestinvest | Wealthify |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Jisa | Yes | No |
How they place
| Ranking | Bestinvest | Wealthify |
|---|---|---|
| Investing | 377 of 654 | 306 of 654 |
| Stock and ETF brokers | 260 of 358 | 222 of 358 |
| Robo-advisors | 111 of 154 | 96 of 154 |
| Stocks and shares ISAs | 19 of 25 | 16 of 25 |
| Pensions and SIPPs | 15 of 23 | 12 of 23 |
Every fact side by side
| Fact | Bestinvest | Wealthify |
|---|---|---|
| Features | Mobile app | Mobile app |
| Pricing model | Low fees | Low fees |
| Audience | Beginners | Beginners |
| Legal entity | Evelyn Partners Investment Management Services Limited | Wealthify Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 1986Lower | 2016 |
| Support channels | Phone, Help centre | Email, Chat, Phone, Help centreCovers more |
Robo-advisors
| Fact | Bestinvest | Wealthify |
|---|---|---|
| Management fee | 0% to 0.4%Lower | 0.6% |
| Minimum investment | £50Lower | £1,000 to £5,000 |
| Portfolio types | ETF, ESG, CashCovers more | ESG, Cash |
Where each stands against the rest
| Fact | Bestinvest | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | Not confirmed | £1,000highest quarter | £15 |
| Stock trade fee | £4.95highest quarter | Not confirmed | £0 |
| Currency conversion fee | 0.95%above the median | Not confirmed | 0.4% |
Median across 77 listed providers.
Pros and cons
Bestinvest
Pros
- Online platform plus mobile app with thousands of shares and funds
- Ready made Portfolios built and managed by parent company teams
- Expert coaching plus planning tools and sector insights
Cons
- Online opening and management offers no branch based service
- Self directed selection requires confidence across thousands of assets
- Ready made routes follow parent company investment decisions
Wealthify
Pros
- Deposits, withdrawals and transfers are free of charge, so moving money in and out adds nothing to the cost of holding a portfolio.
- Support runs on email, chat and phone, so help is available by phone and chat as well as in writing.
- The account range covers an ISA and a SIPP: isa and sipp, the two wrappers most UK first time savers open first.
Cons
- The 0.6% management fee is above the 0% listed for eToro and the 0% listed for Empower Personal Dashboard.
- A £1,000 deposit and a £1,000 to £5,000 minimum investment put the starting point far above the $100 at Axos Invest.
- Account choice is narrow: isa and sipp is the full list, so there is no general investment account for money held outside a tax wrapper.
Who each suits
Bestinvest
Who it suits
- New investors wanting coaching alongside self directed choice
- Parents planning junior investments and pensions for children
- Households seeking ISAs, pensions and general accounts together
Who should look elsewhere
- Traders wanting branch meetings and in person dealing
- Investors seeking fully independent portfolio control
Wealthify
Who it suits
- Beginners who want the picking done for them: the stated audience is beginners.
- Savers putting money into an ISA or a pension: isa and sipp.
- People who want help by phone rather than by message alone: email, chat and phone.
Who should look elsewhere
- Anyone starting with a small sum, because the £1,000 to £5,000 minimum investment is far above the $100 at Axos Invest.
- Readers who weigh only ongoing cost, since 0.6% is above the 0% at eToro and the 0% at Empower Personal Dashboard.
Country by country
| Country | Bestinvest | Wealthify |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Bestinvest
What can investors choose on the platform?+
The platform covers shares, funds, exchange traded funds and investment trusts. Clients can build portfolios themselves or follow expert ideas and monthly lists showing popular assets among investors.
What are Ready-made Portfolios?+
Ready made Portfolios are managed investment selections designed for simpler decision making. They are built and managed by teams at Evelyn Partners, which is identified as the parent company.
Wealthify
What does it cost to run an account with Wealthify?+
The headline cost is a management fee of 0.6% on the value of the portfolio you hold. Money movement is free: there is no charge for deposits, withdrawals or transfers, so adding or taking out money does not add a provider bill. The management fee is therefore the only line worth tracking.
How much do I need to put in to start?+
You need a deposit of £1,000 to get going, and the investment itself is £1,000 to £5,000. That range matters for anyone testing the water, since the lower end decides what the management fee works out at in cash terms. Both figures are in pounds, so the arithmetic stays in sterling.
Other options to compare
Bestinvest
Wealthify