NewDay review

Updated October 14, 2026 · SumCue Editorial Team

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Our verdict

NewDay's UK portfolio combines its own and partner brands, including Aqua, Argos credit and the John Lewis Partnership Credit Card with digital and reward features.

Key facts

Best for
UK customers comparing credit brands and partner-card offerings.
Annual fee
£0↗
APR
39.9%↗
Balance transfer intro period
5 months↗
Balance transfer fee
3%↗
Credit needed
Poor↗
Perks
24/7 fraud protection, Free credit score checks and Aqua Coach credit building tool in the app, UK-based award-winning call centre support, Text payment reminders, Contactless Mastercard accepted at over 35 million places, Apple Pay and Google Pay digital wallet, Instalment plans for larger purchases, Potential credit limit increases if the account is managed well↗
Card kind
Credit↗
Legal entity
NewDay Ltd↗
Headquarters
United Kingdom↗
Support channels
Phone, Chat, Help-centre↗
Pricing model
No annual fee
Official website
newday.co.uk

Facts checked September 26, 2026, 4 sources

Apps and profiles

Pros and cons

Pros

  • Own and partner brands in one portfolio.
  • Aqua and Argos credit, plus the John Lewis Partnership Credit Card.

Cons

  • Rates, eligibility, rewards and fees vary by card.
NewDay

Ready to try NewDay?

Scored 9.0 / 10 by SumCue.

Who it suits

  • UK customers comparing credit brands and partner-card offerings.

How NewDay compares

Where NewDay is available

Licence in United Kingdom
Financial Conduct Authority (690292), checked September 26, 2026
Licence in United Kingdom
Financial Conduct Authority (NewDay Cards Ltd) (682417), checked September 26, 2026

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

Which company operates NewDay?+

NewDay is operated by NewDay Ltd. (Source, checked September 26, 2026)

Where is NewDay based?+

NewDay is based in United Kingdom. (Source, checked September 26, 2026)

How can I contact NewDay support?+

NewDay offers support through Phone, Chat, Help-centre. (Source, checked September 26, 2026)

Sources

  • newday.co.uk checked September 26, 2026

    Backs: Support channels

    “Customer Call Centre NewDay House, Bruntcliffe Way, Morley, Leeds, LS27 0JG. For all customer enquiries: 0333 220 2532”

  • newday.co.uk/site-services/company-registration-details checked September 26, 2026

    Backs: Headquarters, Legal entity, Licences

    “The registered office for these companies is: 7 Handyside Street, London, N1C 4DA.”

  • aquacard.co.uk/credit-cards/aqua-classic checked September 26, 2026

    Backs: Annual fee, APR, Credit needed, Pricing model, Perks

    “Unlike some other credit cards, there are no annual fees with the Aqua Classic card.”

  • aquacard.co.uk/credit-cards/balance-transfer-credit-card checked September 26, 2026

    Backs: Balance transfer fee, Balance transfer intro period, Card kind

    “With an Aqua balance transfer, a fee of 3% (minimum GBP 3) is applied to each transfer, which is non-refundable once the transfer process has started.”

Compiled from 4 source pages, checked October 14, 2026. We did not open an account.

Not confirmed yet: Currency conversion fee, Rewards type.

NewDay

NewDay

UK customers comparing credit brands and partner-card offerings.

9.0/10See alternatives