Updated October 14, 2026 · SumCue Editorial Team
LesFurets vs LV=
LesFurets
LV=
Higher score in this comparison
What sets them apart
| Compare | LesFuretsReviewSee alternativesSee alternatives | LV=ReviewSee alternativesSee alternatives |
|---|---|---|
| Insurance types | Not confirmed | Auto, Home, Pet, Travel, Life |
| Provider type | Not confirmed | Insurer |
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Our verdict on each
LesFurets
LesFurets lets users choose from quotes and transmits the selected application to the insurer.
LV=
LV= is a UK insurer built for seniors, offering auto, home, pet, travel and life cover from one provider (auto, home and pet). It suits UK households that want every policy under one roof and value a long trading record, having traded as an insurer since 1843.
Score breakdown
| Area | LesFurets | LV= |
|---|---|---|
| Offer | Not confirmed | 9.3 |
| Trust | Not confirmed | 9.7 |
How they place
| Ranking | LesFurets | LV= |
|---|---|---|
| Insurance | 561 of 627 | 60 of 627 |
Every fact side by side
| Fact | LesFurets | LV= |
|---|---|---|
| Audience | Not confirmed | Seniors |
| Legal entity | Not confirmed | Liverpool Victoria Financial Services Ltd |
| Headquarters | Not confirmed | United Kingdom |
| Founded | Not confirmed | 1843 |
Pros and cons
LesFurets
Pros
- LesFurets lets users choose from quotes and transmits the selected application to the insurer.
- The comparison intermediary receives a commission when an insurer gains a customer; the captured page does not guarantee savings or neutrality.
LV=
Pros
- One insurer covers auto, home, pet, travel and life, so several policies can sit with the same provider (auto, home and pet).
- A long trading record as an insurer, dating back to 1843.
- Policies are issued by a named legal entity, Liverpool Victoria Financial Services Ltd (Liverpool Victoria Financial Services Ltd).
Cons
- Cover runs to auto, home, pet, travel and life only, so health and gadget policies sit outside the listed set (auto, home and pet).
- The listed audience is seniors, so a younger household falls outside the stated focus (seniors).
Who each suits
LesFurets
Who it suits
- France customers comparing LesFurets insurance quotes and sending an application to an insurer
LV=
Who it suits
- UK households who would rather place their car, home, pet, travel and life policies with one provider (auto, home and pet).
- Seniors comparing a range shaped around older customers (seniors).
- People who put weight on longevity and on knowing the entity that issues the policy (1843, Liverpool Victoria Financial Services Ltd).
Who should look elsewhere
- Anyone after health or gadget cover, as those types sit outside the listed set of auto, home, pet, travel and life (auto, home and pet).
- Life-only shoppers who would find Linxea's single listed type a tighter fit (life).
- Readers who want travel paired with gadget cover, the mix EuroAsia Insurance lists (auto, home and travel).
Country by country
| Country | LesFurets | LV= |
|---|---|---|
| United Kingdom | No | Yes |
Questions about each
LV=
What kinds of insurance does LV= sell?+
Its listed cover spans auto, home, pet, travel and life, which lets a household place several policies with the same provider (auto, home and pet). Auto and home sit alongside smaller lines such as pet and travel, plus life cover for the longer term. Each policy keeps its own terms, so read them one by one.
Who is LV= aimed at?+
The listed audience is seniors, so the range is shaped around older households rather than every age group (seniors). Younger buyers can still find car, home, pet and travel lines in the same list, but the audience focus is what separates this brand from the other names compared here.
When was LV= founded and where is it based?+
LV= is based in the UK and has traded as an insurer since 1843. That length of record is worth weighing on a home or life policy, where you commit for years. Judge the cover on the policy terms themselves rather than on the age of the company.
Is LV= an insurer or a broker?+
It is an insurer, so it underwrites the cover itself rather than passing it to another provider (insurer). Policies are issued under a named legal entity, Liverpool Victoria Financial Services Ltd (Liverpool Victoria Financial Services Ltd). Check your documents to see which entity you are contracting with.
Other options to compare
LesFurets