Updated October 21, 2026 · SumCue Editorial Team
CountAbout vs Emma App
CountAbout
Higher score in this comparison
Emma App
CountAbout vs Emma App: the differences
| Compare | CountAboutReviewVisitVisit | Emma AppReviewSee alternativesSee alternatives |
|---|---|---|
| Price from | $19.99 | £4.99 |
| Free plan | No | YesHas it |
| Free trial length | 45 daysHigher | 7 days |
| Platforms | Web, iOS, Android | Android, IPhone, IPad, Web |
Same on both: Tool type (Budgeting).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings. Partners with a live offer in your country come first, then every other brand by score.
Key differences
- CountAbout scores higher overall: 9.0 vs 8.8.
- Founded is lower at CountAbout: 2013 vs 2017.
- Free plan: only Emma App.
- Free trial length is higher at CountAbout: 45 days vs 7 days.
- Platforms: only CountAbout offers iOS.
- Platforms: only Emma App offers IPhone, IPad.
- Support channels: only Emma App offers Chat, Community.
- Pricing model: only Emma App offers Free plan.
Our verdict on each
CountAbout
CountAbout suits households that want an extended look at a paid budgeting tool before committing to a subscription, with access across desktop and mobile apps. The trial lasts 45 and the paid plan starts at $19.99, while support stays limited to email and help centre routes.
Emma App
Emma App suits households in the UK seeking budgeting help alongside easy access savings within a familiar app setting. Paid plans start at £4.99, with a free plan plus trial of 7 days for testing premium features before commitment to monthly billing cycle terms.
Score breakdown
| Area | CountAbout | Emma App |
|---|---|---|
| Cost | 8.8Entry pricing sits at $19.99 with trial access of 45. | 9.0HigherNo charge entry with monthly billing at £0 keeps initial cost low |
| Offer | 8.8Budgeting access across web, iOS and Android for home and mobile use. | 9.9HigherAccess across Android, iPhone and iPad supports budgeting on mobile and desktop |
| Trust | 9.3HigherOperated by CountAbout Corporation based in US. | 8.0Operated by Emma Technologies Ltd with established corporate presence |
Positions in our rankings
| Ranking | CountAbout | Emma App |
|---|---|---|
| Budgeting apps | 1 of 16 | 15 of 16 |
Which one suits you
Pick CountAbout if free trial length matter most.
Pick Emma App if free plan matter most.
What we checked
CountAbout
- countabout.com: 10 facts, checked September 29, 2026
Emma App
- emma-app.com: 10 facts, checked September 28, 2026
Every fact side by side
| Fact | CountAbout | Emma App |
|---|---|---|
| Pricing model | Free trial | Free plan, Free trialCovers more |
| Legal entity | CountAbout Corporation | Emma Technologies Ltd |
| Headquarters | United States | United Kingdom |
| Founded | 2013Lower | 2017 |
| Support channels | Email, Help centre | Email, Chat, Help centre, CommunityCovers more |
Savings
| Fact | CountAbout | Emma App |
|---|---|---|
| Headline rate | Not confirmed | 1.67% |
| Deposit protection | Not confirmed | FSCS up to GBP 85,000 |
| Access terms | Not confirmed | Same-day withdrawals Mon-Fri before 10am |
| Monthly fee | Not confirmed | £0 |
| Account kind | Not confirmed | Easy access |
| Regulators | Not confirmed | Financial Conduct Authority |
Where each stands against the rest
| Fact | CountAbout | Emma App | Median |
|---|---|---|---|
| Free trial length | 45 dayshighest quarter | 7 dayslowest quarter | 30 days |
Median across 7 listed providers.
Pros and cons
CountAbout
Pros
- Free trial of 45 days, longer than Tiller Money trial of 30 days
- Access across web, iOS and Android for web, iOS and Android budgeting
- Clear paid model free trial with entry pricing at $19.99
Cons
- No free plan, so use after 45 needs paid access at $19.99
- Support runs on email and help centre only, without chat or phone routes for urgent help
Emma App
Pros
- No charge plan available for core budgeting, with paid access starting at £4.99
- Trial of 7 days allows testing of paid features, unlike Tiller Money with no free plan
- Support across email, chat and help centre gives choice of chat, email, help centre and community discussion
Cons
- Support runs on email, chat and help centre only, which may disappoint readers seeking phone help
- Trial of 7 days gives limited time to assess paid budgeting features in depth
- Paid access at £4.99 adds ongoing cost compared with staying on the no charge plan
Who each suits
CountAbout
Who it suits
- Budget planners who prefer CountAbout over Tiller Money for a longer trial of 45 days
- Web and mobile users who prefer CountAbout over PocketSmith for access across web, iOS and Android
- Paying subscribers who prefer CountAbout over Emma App and accept entry pricing at $19.99
Who should look elsewhere
- Readers wanting a lasting no cost option rather than CountAbout, as PocketSmith also uses paid access but may fit different pricing needs
- Readers wanting chat or phone help rather than CountAbout, as Emma App may fit different support expectations
Emma App
Who it suits
- Households seeking mobile budgeting across Android, iPhone and iPad with written help via email, chat and help centre
- Readers wanting no charge entry plus trial of 7 days before paid access at £4.99
- UK based users who value operation by Emma Technologies Ltd with history since 2017
Who should look elsewhere
- Readers seeking phone based help may prefer PocketSmith over support limited to email, chat and help centre
- Readers wanting extended evaluation may look beyond trial of 7 days toward CountAbout with different pricing at $19.99
Current offers
CountAbout
Current offer
Free trial
45-day free trial of all features: 45 days
No credit card required
Source, checked September 29, 2026
Country by country
| Country | CountAbout | Emma App |
|---|---|---|
| United Kingdom | No | Yes |
| United States | Yes | No |
Questions about each
CountAbout
How much does CountAbout cost?+
Paid access starts at $19.99 and there is no free plan, so ongoing use needs a subscription. A free trial of 45 days lets households review budgeting tools before paying. Pricing terms can change, so check current plan details before purchase.
Does CountAbout offer a free trial?+
Yes, CountAbout provides a free trial of 45 days under its trial model free trial. The period allows review of budgeting tools across supported devices. After the trial ends, continued access needs paid access starting at $19.99.
Emma App
What does Emma App cost for budgeting access+
Paid plans start at £4.99, while monthly billing for entry is shown as £0. The structure allows use of the no charge plan for core budgeting, then upgrade for premium features after comparing limits, billing terms and cancellation options in detail.
Does Emma App offer a plan without charge+
Yes, Emma App maintains a no charge plan for core budgeting tools. The plan allows tracking and organisation of spending without paid subscription, with paid tiers at £4.99 available for readers seeking additional features, limits and added flexibility.
Other options to compare
Other matchups
CountAbout
Emma App