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Registration is completed online, followed by household details that help match suitable surveys. Once membership is confirmed, invitations start arriving and points can be collected on different devices. Participation is voluntary and without advertising or spam.

Invitations arrive by email and outline the expected length of each survey and the associated reward. Members using the survey app on a smartphone can also receive invitations as push messages. Personal details such as age, gender and education guide the selection.

Surveys can be completed on a computer, laptop, tablet or smartphone at any time and place. A dedicated survey app makes mobile access easier and delivers push alerts for new invitations. Lifestyle details are voluntary but allow more targeted thematic invitations.

Completed surveys earn points called TRENDIES, which accumulate in the member account for later use. Members choose among shop rewards or donations in the rewards shop. Points can also be saved further before selecting a reward.

Data protection follows the rules of the EU and Germany, and personal details are never passed to third parties. Survey data is used exclusively for market research purposes and answers are evaluated anonymously. Conclusions about individual respondents are therefore prevented.