PanelSmart ES review
Updated October 20, 2026 · SumCue Editorial Team
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Our verdict
PanelSmart ES is a consumer panel app in Latin America where households record the products they consume at home and earn rewards for taking part. It works well for households that want their daily habits to influence the products and services companies offer.
Key facts
- Best for
- Households that want their product habits to shape companies
- Tool type
- Paid-surveys
- Official website
- kantar.com
Pros and cons
Pros
- Members help companies improve products, services and logistics by sharing their everyday choices.
- Each household can receive different rewards, which the app delivers instantly.
- The panel covers a broad range of products, from food and drinks to personal care and cleaning items.
- More than 40,000 households across 14 Latin American countries already take part.
Cons
- Keeping a record of every product consumed at home takes steady effort over time.
- The panel is set up for Latin American markets, so people elsewhere are not its focus.
Ready to try PanelSmart ES?
Who it suits
- Households in Latin America who want a voice in companies
- Households that keep track of what they consume at home
Who should look elsewhere
- Households unwilling to log every product used at home
Our full take
PanelSmart ES is a consumer purchase panel app where households record the products they consume and are rewarded for taking part. Members help companies improve their products, services and logistics by sharing their voice as consumers.
How PanelSmart ES compares
Frequently asked questions
What does PanelSmart ES do?+
The app helps households share their everyday consumption so that companies can learn from it. Members record the products consumed at home, including groceries, drinks, personal care and cleaning items. Their input helps companies improve what they offer.
Which products should be recorded?+
The panel asks members to record every product consumed in the household, whether from shops, bulk packs or gifts. Drinks, food, cleaning and make-up items are all included in the record, and nothing consumed at home is left out.
How do companies use the feedback?+
Companies can use the information members record to decide which products to change and how to run their operations. Households therefore have a voice in what companies offer and how they operate. Their input can also inform pricing and logistics.
Sources
- kantar.com/latin-america/campaigns/kwp/2022/latam-panelsmart checked October 19, 2026
Backs: Description
Compiled from 1 source page, checked October 21, 2026. We did not open an account.
Not confirmed yet: Price from, Free plan, Free trial length.
PanelSmart ES
Households that want their product habits to shape companies