Online GfK review

Updated October 17, 2026 · SumCue Editorial Team

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Our verdict

Online GfK runs an online panel where members share opinions, trends and habits through surveys and online activities. For households weighing time spent against points based returns, it suits curious people happy to contribute views and collect points for later exchange in its reward centre.

Key facts

Best for
Sharing opinions in online surveys for points
Tool type
Paid-surveys
Official website
onlinegfk.be

Pros and cons

Pros

  • Share opinions on trends and habits through online surveys
  • Collect points each time you join a panel activity
  • Pick a preferred option when exchanging collected points
  • Join a community shaping products, services and trends together

Cons

  • Participation happens online, so no offline or in person options
  • Earning points depends on joining surveys and activities regularly
  • Exchange options stay within the panel only for members
Online GfK

Ready to try Online GfK?

Scored 8.0 / 10 by SumCue.

Who it suits

  • People happy to share opinions and habits online
  • Members who want points for each survey completed
  • Curious voices keen to influence products and trends

Who should look elsewhere

  • Anyone looking for activity beyond online surveys
  • People who prefer offline participation options

What members are asked to do

Members of this online panel answer questionnaires about their opinions, the trends they notice and the habits they keep in daily life. Each survey is a short task that can be completed on a personal device, and the answers help brands understand how people think about products and services. Participation is voluntary and a member can choose which invitations to accept, so the commitment stays flexible. Members who enjoy giving detailed answers tend to find the work the most satisfying part of the panel.

The people behind the panel

The panel is run by an online arm of a market research group that gathers feedback for companies across many sectors. Its aim is to bring curious people together so that their experiences and attitudes can inform decisions about real products, services and emerging trends. Because the panel focuses on consumer views, the questions usually reflect everyday purchasing and lifestyle choices rather than technical or specialist subjects.

Our full take

Online panel in Belgium where members share opinions in online surveys and collect points that can be exchanged for digital gift vouchers.

How Online GfK compares

Frequently asked questions

What does Online GfK do?+

Online GfK is an online panel where you share opinions, trends and habits. You take part in online surveys and activities alongside other curious members. Your views help guide decisions behind everyday products, services and trends.

How do points work on Online GfK?+

Each time you join an activity or survey, you gather points. You collect those points over time in your balance for later use. You can then exchange them in the reward centre for a preferred option from the range.

What will I share as a member?+

You share experiences, opinions and attitudes on everyday topics through surveys and online activities. The panel brings together curious people who want their voice to guide decisions. Your input helps brands understand their consumers more clearly.

How do I take part in the panel?+

You join the community and take part in online activities and surveys when they become available. Each participation adds points to your balance for later exchange. The panel centres on curious members who enjoy sharing views on products and trends.

Sources

Compiled from 1 source page, checked October 17, 2026. We did not open an account.

Not confirmed yet: Price from, Free plan, Free trial length.

Online GfK

Online GfK

Sharing opinions in online surveys for points

8.0/10Visit