Interactive Investor review
Updated October 12, 2026 · SumCue Editorial Team
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Our verdict
Interactive Investor is an online investment platform for shares, funds, ISAs and pensions including expert managed pension portfolios. It suits confident self directed investors and those wanting long term pension management with UK based phone support built on decades of experience.
Key facts
- Best for
- Self directed ISA and pension investors
- Markets
- Stocks, ETFs, Funds↗
- Account types
- ISA, SIPP↗
- Official website
- ii.co.uk
Facts checked September 26, 2026, 2 sources
Apps and profiles
- Elsewhere
- WikidataWikipediaXTrustpilot
Pros and cons
Pros
- Covers shares, funds, pensions and ISAs in one online account
- Includes UK, US and international shares alongside funds and pensions
- Offers expert managed pension portfolios for investors short on time
- Draws on 30 years of experience supporting long term investors
Cons
- Self directed pensions require confidence making own retirement decisions
- Investment values can fall, so outcomes remain uncertain over time
- Expert managed help centres on pensions rather than wider planning
Who it suits
- Investors who manage their own ISAs and pensions
- Savers building long term retirement pots with expert help
Who should look elsewhere
- Beginners who want advice before choosing any account
Safety and regulation
Investing with Interactive Investor carries risk because investment values can go down as well as up. Investors may receive back less than they put in, and tax treatment depends on personal circumstances and can change. Anyone unsure about suitability should speak to an authorised financial adviser before opening an account.
How Interactive Investor compares
Where Interactive Investor is available
- Available
- United Kingdom
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
What does Interactive Investor provide?+
Interactive Investor provides an online platform for shares, funds, ISAs and pensions. It covers UK, US and international shares alongside funds and retirement accounts. Investors can manage holdings themselves or use managed pension portfolios.
Which accounts does Interactive Investor cover?+
The range includes Stocks and Shares ISAs, Personal Pensions and flexible trading accounts. Each account supports shares and funds in one place. Investors can choose self directed management or expert managed pension portfolios.
How established is Interactive Investor?+
The platform has supported investors for 30 years and serves over half a million investors. More than half of its customers have stayed for over ten years. Support is provided by a UK based team available by phone.
What should investors know about tax and risk?+
Tax treatment depends on individual circumstances and can change in the future. Anyone unsure about an account should speak to an authorised financial adviser. Investment values can go down as well as up.
What account types does Interactive Investor offer?+
Interactive Investor offers these account types: ISA, SIPP. (Source, checked September 26, 2026)
Sources
- ii.co.uk checked September 26, 2026
Backs: Account types
“Open an ii Personal Pension (SIPP)”
- ii.co.uk/about-us/affiliate-programme checked September 26, 2026
Backs: Markets
“Diversify your portfolio with shares, funds, ETFs and trusts”
Compiled from 2 source pages, checked October 13, 2026. We did not open an account.
Not confirmed yet: Minimum deposit, Stock trade fee, Account fee, Inactivity fee, Regulators, Investor protection, Retail accounts that lose money.