Custard.co.uk review
Updated October 17, 2026 · SumCue Editorial Team
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Our verdict
For UK households building rewards from everyday shopping, Custard.co.uk is a cashback reward site combining partner shopping with surveys, games and competitions. It attracts people who enjoy small online tasks and partner spending to build a steady balance over time.
Key facts
- Best for
- UK shoppers earning cashback from tasks and shopping
- Free plan
- Yes↗
- Tool type
- Paid-surveys, Cashback-coupons
- Pricing model
- Free plan
- Official website
- joincustard.co.uk
Facts checked October 17, 2026, 1 source
Pros and cons
Pros
- Rewards online partner shopping alongside in-store spending through gift card routes
- Covers surveys, games, competitions and watching TV as earning routes
- Partners with familiar brands to create additional earning chances while shopping
Cons
- Earning depends on shopping with linked partners and completing set tasks
- UK focus gives limited value for households shopping outside that market
Who it suits
- UK households who earn from everyday shopping
- People who enjoy surveys, games and competitions for rewards
- Shoppers who prefer task based rewards alongside partner spending
Who should look elsewhere
- Households wanting savings, borrowing or insurance products
Earning rules in one document
Custard sets out its earning rules in a dedicated terms document that explains how rewards are gained and which conditions apply. Rewards depend on shopping with linked partner brands and on completing the set tasks, so each activity follows its own conditions. The terms also mention limitations that apply to earning, which means the rules shape what each route can bring in. Understanding that document gives a clearer picture of how the balance grows over time. The brand keeps these conditions in one place, so people can see how each earning route is meant to work before they begin.
Our full take
Custard is a UK rewards site where members earn cashback from shopping, paid surveys, competitions and games.
How Custard.co.uk compares
8.0 vs 8.58.0 vs 8.5
8.0 vs 8.0
8.0 vs 9.4
8.0 vs 9.2
8.0 vs 9.4
8.0 vs 9.08.0 vs 9.6
8.0 vs 9.5
8.0 vs 9.1- 8.0 vs 9.1
- 8.0 vs 9.1
8.0 vs 9.18.0 vs 9.0
8.0 vs 8.9- 8.0 vs 8.9
8.0 vs 8.88.0 vs 8.8
8.0 vs 8.8- 8.0 vs 8.7
8.0 vs 8.6
8.0 vs 8.5
8.0 vs 8.58.0 vs 8.5
- 8.0 vs 8.0
- 8.0 vs 8.0
Frequently asked questions
What is Custard.co.uk?+
Custard.co.uk is a UK cashback reward site where members receive rewards for shopping and completing simple online tasks. Members build a balance by shopping with partners and by joining surveys, games and competitions. The service centres on everyday spending and small tasks completed in spare time.
What activities earn rewards beyond shopping?+
Beyond shopping, members collect rewards by completing surveys, playing games and watching TV. Competitions add another route alongside those everyday tasks for members with spare time. Each activity tops up the same Custard balance built through partner spending.
How does shopping cashback work with partners?+
Members receive a kickback each time they shop online with a linked partner brand. In-store and online spending across more than 180 brands adds to the balance through the Custard gift card route. Partner links connect everyday spending with reward building in one place.
Which countries does Custard serve?+
Custard is a UK reward site for households managing everyday spending. Shopping partners and earning activities focus on shoppers within the UK market. Households elsewhere will find the range shaped around UK shopping habits and partners.
What kinds of shopping count toward rewards?+
Online shopping with linked partners builds the Custard balance with each qualifying purchase. In-store spending through the gift card route also counts toward the same balance. Both routes connect routine household shopping with steady reward building.
Which terms shape earning on Custard?+
Custard publishes its own terms and conditions that explain how cashback is earned and which limitations or rules apply. Those terms cover partner shopping as well as surveys, games and competitions. Reading them first helps members understand the conditions attached to each activity before relying on it. The rules set the boundaries of every earning route, so they give a clear picture of what each one can deliver.
Sources
- joincustard.co.uk/account/register checked October 17, 2026
Backs: Free plan, Pricing model
“Register for Free Today with Custard to Start Earning From Home and When You Shop!”
- joincustard.co.uk checked October 10, 2026
Backs: Description
Compiled from 2 source pages, checked October 17, 2026. We did not open an account.
Not confirmed yet: Price from, Free trial length.