askGfK review
Updated October 17, 2026 · SumCue Editorial Team
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Our verdict
For participants in online consumer research, askGfK is an online community where you share opinions, trends and habits through surveys and collect points for participation. For curious people who want to help shape everyday products, services and trends, it offers a clear path from activity to collected recognition.
Pros and cons
Pros
- Online community built around opinions, trends and habits
- Points awarded for each online survey you complete
- Clear three step path from activity to collected balance
- Focus on shaping everyday products, services and trends
Cons
- Participation stays online with no in person alternative
- Points build only through survey and activity participation
Who it suits
- People who enjoy giving opinions on products and trends
- People comfortable answering surveys online for points
- People who like contributing to consumer understanding
Who should look elsewhere
- People wanting offline ways to participate
- People uninterested in regular survey participation
Market research community
askGfK is an online community run by a market research group with its registered office in Nuremberg. Its members are people who enjoy sharing views on everyday products, services and trends, and their input helps brands understand the people who buy from them. Participation takes place online through surveys and related activities, so people can contribute from home at their own pace. The community brings curious people together to influence decisions about real products.
What members contribute
Members answer questions about habits, attitudes and experiences in daily life, from views on familiar products to thoughts on wider trends. The topics vary, so the surveys cover different areas of consumption over time. Responses feed into the work of brands that want to understand consumers better, which is the core purpose of the community. Each member decides how often to take part, so contributions remain a matter of personal choice.
Our full take
Online community where members share opinions in online surveys and collect points that can be exchanged for vouchers.
How askGfK compares
8.0 vs 8.5
8.0 vs 8.5
8.0 vs 8.0
8.0 vs 9.4
8.0 vs 9.2
8.0 vs 9.4
8.0 vs 9.0
8.0 vs 9.6
8.0 vs 9.5
8.0 vs 9.1- 8.0 vs 9.1
- 8.0 vs 9.1
8.0 vs 9.1
8.0 vs 9.0
8.0 vs 8.9- 8.0 vs 8.9
8.0 vs 8.8
8.0 vs 8.8
8.0 vs 8.8- 8.0 vs 8.7
8.0 vs 8.6
8.0 vs 8.5
8.0 vs 8.5
8.0 vs 8.5- 8.0 vs 8.0
- 8.0 vs 8.0
Frequently asked questions
What is askGfK?+
askGfK is an online community where you can share opinions, trends and habits through online surveys and activities. It brings together curious people who want to share experiences and attitudes. Your voice helps brands understand consumers and shape choices around everyday products and services.
How do you take part?+
You join the community and take part in online surveys and related activities. You complete step one by answering surveys, then you collect points for each participation. You continue taking part to keep building your balance over time.
How do points work?+
You receive points every time you complete a survey and those points accumulate in your account. You collect the balance across multiple participations through ongoing online activities. You can then move from collecting to exchanging the balance you have built.
What topics do surveys cover?+
Surveys cover opinions, trends, habits, experiences and attitudes to daily life and consumption. You answer questions that explore how you view products, services and wider trends. Your responses contribute to decisions that shape future offerings and consumer understanding.
Which company operates askGfK?+
askGfK is operated by GfK GmbH. (Source, checked October 17, 2026)
Where is askGfK based?+
askGfK is based in Germany. (Source, checked October 17, 2026)
Sources
- askgfk.at/impressum checked October 17, 2026
Backs: Legal entity, Headquarters
“This website is operated by GfK GmbH; unless specifically stated otherwise below, GfK reserves all rights”
- askgfk.at checked October 10, 2026
Backs: Description
Compiled from 2 source pages, checked October 17, 2026. We did not open an account.
Not confirmed yet: Price from, Free plan, Free trial length.